The 4C

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CLARITY – Those tiny fingerprints, left by the hands of nature

The stunning and dazzling targeted lights used to display diamonds beautifully complement a diamond’s sparkle. Unfortunately however, these lights can mask a diamond’s inclusions. This is why we show you diamonds under natural light day light conditions. This is the ideal way to see a diamond’s true beauty. A diamond free of both internal and external characteristics is very rare. However, almost all diamonds have natural internal birthmarks known as inclusions and external surface irregularities referred to as blemishes. The extent to which inclusions and blemishes are present, determines a diamond’s clarity. A laboratory-certified clarity rating of SI2 is awarded where technically inclusions are not discernible by the naked eye.

 – Because Cut is the only ‘C’ that nature does not determine…

It is in the all important Cut that perfect diamonds are created. It is the Cut that releases a diamond’s true and everlasting beauty and sparkle. At Precious we pride ourselves on our exquisite Round Brilliant Cut quality…… Consider the following three levels of cut quality. If 1000 diamonds were viewed in Ireland the likelihood is only ten of these would be of ‘Hearts and Arrows’ quality….but only one will be of Precious Cut standard. Our exquisite Precious Cut quality ensures that all our diamonds perform perfectly. Our diamonds possess the extremely rare and extraordinarily beautiful ‘Hearts and Arrows’ effect but why not take “Hearts and Arrows” to the next level?… Our diamond’s proportion and symmetry provide inimitable depth and sparkle. Our precise cutting combined with our high quality of polish means Precious Diamonds illustrate their full shine, sparkle and stunning potential. And this is why Precious Diamonds are so beautifully distinct.


CARAT – Eternal beauty is worth the weight

The weight of a diamond is measured in carats. As weight usually compares to size, the larger the diamond, the more it weighs. Originating from the traditional use of tiny carob seeds to determine weight, one carat was fixed at 0.2 grams. Breaking it down further, one carat is divided into 100 points. Hence a diamond weighing 25 points is one quarter of a carat and so on. Size being a determining factor in the rarity of a diamond, it is recognised that the value of a 1.00 carat diamond is much greater than twice that of a .50 carat stone. Even though it is only twice the weight, the 1.00 carat diamond is a much rarer find and as such carries more value.


COLOUR – Exploring the colours of your Diamond Engagement Ring

Precious exclusive diamonds range from white to colourless. When thinking of colour think of purity. Imagine a glass of perfectly pure distilled water held to the light. This is what perfect colour means in a diamond. Exceptional colour will mean exceptional beauty. Allowing light to be reflected and dispersed in the ultimate colour flash, the finest colouration for a diamond is actually no colour. The premium colour rating achievable is D, descending through the alphabet scale to Z. Diamonds of colour D and E are termed “exceptional white”. Diamonds of colour F and G are termed “rare white”. Diamonds of colour H are termed “white”. the above colours provide maximum sparkle. Diamonds lose their vibrancy as they descend the scale. These variances in colour will become apparent when you compare stones of different ratings.


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